Tuesday, November 24, 2009

What do you think of online advertising?

Have you heard of Coca-cola’s biggest social media and online PR campaign? According to status media’s blog “The company (Coca cola) is to send a team of three people around the World, through 206 countries, over the course of a year, with one mission: to find out what makes people happy.” You can read the whole news in this digital agency site.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). (Wikipedia)

Social media has really gone a long way. Imagine it is now being used by big brands to advertise and campaign for their products. Why not? These guys knew where their clients are, millions of people around the world uses internet and social sites such as facebook, twitters and others. You have a captured audience there.

Here in Manila, politicians took advantage of these social sites for the upcoming election. I can see everywhere in the net ads of different person obviously running for some positions in 2010 election. I wonder how much would their expenses be? Hoping they will not get it from the people’s wealth once they win.

Anyways, the blog where I found the coca cola’s campaign is also specialist in cpa network advertising. If you have a business and you wants to advertise online, you might find them helpful, they will surely be of help in terms of sales increase and . They also do the following;
*Co-branding and co-registration
*Direct response advertising
*Competition and survey paths
*Search and content affiliates

I’m actually looking for ways on how to advertise our chocolate fondue business and I guess I will go for online advertising. Hoping it will give us more clients next year. What do you think?

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